OPE daily

Selling your value is more important than selling your price.
Every industry has its lowballer. The landscape industry is, however, brimming with them. It is therefore imperative that you help your clients understand the value your company provides even when your price isn’t the lowest.
the Lawnboy and the Landscaper

American Honda Motor Company in cooperation with the U.S. Consumer Product Safety Commission has recalled 22,000 Honda walk-behind mowers

A late but welcomed edition to the Marketing week of OPE daily.
Continuing in the theme of marketing, I am particularly fond of the Newsletter. It is amazingly budget friendly, available in multiple formats, and easy to implement. The newsletter acts as a sales tool, a branding tool, and mesenger. Communicating with your customers is paramount, […]

This was more or less a quick thought, but who is the more important employee: managers or front-line laborers?

This was sent to me by my Auntie Em.
1. Avoid carrot sticks. Anyone who puts carrots on a holiday buffet table knows nothing of the Christmas spirit. In fact, if you see carrots, leave immediately. Go next door, where they’re serving rum balls.
    
2. Drink as much eggnog as you can. And quickly. Like fine single-malt scotch, it’s […]

I had planned to finish up Marketing week here at OPE daily with a post about Newsletters, but this article came out today by the AP, and it’s important to the industry that you know about this.
Ahead of Federal regulations regarding employer liability for hiring illegal immigrants, Arizona’s new, voter-approved, employer-sanctions law goes into effect […]